Relying only on ads to get customers is stressful. That’s why we help info brands diversify acquisition by building a loyal, engaged audience on YouTube.
But when the heart stops, your whole system flatlines: CPAs rise, profitability suffers, and cash reserves bleed dry.
Unfortunately, this is happening more than ever today, causing paid ads to become unreliable. Even the most talented advertisers in direct response marketing claim ads will only get harder.
That’s why CMOs are reinvesting profits into a more ‘branded’ approach…
Marketers are forced to extract Day 0 AOV with upsells, big claims, and hard sales tactics. This damages customer trust and hurts LTV.
Ad campaigns swing from profit to loss unpredictably. This makes paid ads feel unreliable and inconsistent.
Stricter compliance rules lead to ad violations and banned accounts overnight. This shuts off the ability to reach new buyers.
A branded YouTube channel attracts a presold audience, an audience that’s ‘primed’ to buy even before seeing your offers. Having this asset ensures you get warm, evergreen traffic even when your account gets shut down.
In fact, a presold YouTube audience boosts paid traffic results. When cold prospects engage with high-quality YouTube videos, your AOVs, backend CVRs, and customer LTVs increase dramatically, allowing greater scalability.
Plus, an organic YouTube audience is the only media that compounds. It can eventually generate more sales than any other marketing channel, making it the most profitable source of traffic in your mix.
Owning a branded YouTube channel is the future of marketing.
Your ads bring in cold leads, and those leads research you. Having YouTube videos builds instant trust with them. This causes your Day 0 ROAS to improve, giving you room to scale.
You no longer need to make big marketing claims or rely on hard sales tactics. This allows you to use brand trust to convert, which creates a happier customer.
YouTube becomes your #1 brand asset, giving you repeat buyers, higher retention, and more referrals. This leads to a higher CAC:LTV ratio, allowing you to pay more for a customer.
Branded YouTube videos presell your leads more than anything. This increases call bookings, show up rates, closing rates, and cash collected while shortening sales cycles and eliminating objections.
A presold audience on YouTube compounds over time. This turns your YouTube channel into a significant source of evergreen profit outside of paid ads.
We produce organic videos using our 8-figure copywriting system. We refined this system over a decade in direct response marketing. This allows us to create videos that go viral, while building demand for your offers.
In fact, we handle everything to grow your channel including strategy, video ideation, scripting, thumbnails, and editing. We even handle your revenue strategy including offer creation, CRO, and owned media marketing.
Our goal is to build a massive, presold audience on YouTube that becomes your top brand asset, driving substantial profit and ROI.
Everything is 100% done for you.
We work with info brands doing $1M-$30M in annual revenue, in major education industries like business education & opportunity, love & relationships, health & fitness, and personal development.
The same system we’ve used to generate over $10 million in results for various brands, is the same system we use to produce organic videos that build a presold audience on YouTube.
We see the full picture when it comes to business, allowing us to build a massive audience on YouTube that directly leads to higher customer LTV.
We know how to position, validate, and scale offers better than anybody. Whether it’s a $5 digital product or a $50,000 consulting package, we’ve mastered how to do it. Every video we produce is designed to build demand for your offers.
We have 187,000 subscribers, 15 million views, and $100,000 in product sales across our own educational YouTube channels. We invest our own time and capital into YouTube every day, so we stay ahead of the curve for our partners.
Strategic positioning amplifies your reach with half the effort. We analyze your competition, industry outlier videos, and SEO keywords to find gaps in the market. Then we position your videos to fill those gaps, forcing the algorithm to push your videos to new audiences.
Success on YouTube is about creating videos people crave. We use our 8-figure copywriting system to discover winning video ideas, and script them for maximum impact. Then after you record, we edit the videos, write the titles, and design the thumbnails.
Data is useless unless you can read between the lines. We track revenue for each video, then analyze everything from CTRs, AVDs, EPCs, AOVs, LTVs, video retention, and even sales calls and product feedback. This data allows us to increase the ROI from your videos over time.
The goal of content is to presell your offers. We optimize your existing offers while creating new offers to fill in what’s missing. Whether you need a $50 frontend offer or a $100,000 backend offer, we validate it, launch it, and scale it with organic traffic from YouTube.
Higher LTVs allow you to acquire customers on any platform. We segment leads, craft automations, and send weekly broadcasts to your owned media list. Whether that’s email, text, or direct mail, we’ll turn your organic YouTube traffic into topline revenue for your brand.
Hero Brands have the potential to educate, inspire, and elevate humanity.
That’s why our mission is to help them reach billions of people on YouTube, uplifting society to a higher level.
If your company has a message or product to share that can change people’s lives, we’d love to help you spread it through YouTube.
Schedule a call with us, and let’s talk about how we can work together.
Founder
Founder
Chief of Video Production